I had been looking for a way to discuss best practices when taking photographs for your Social Media, and as I was scrolling my new blogging platform I came across the PERFECT thing! The “one photo two ways” challenge.
My “hobby” is gardening, so a lot (oops, ALL) of my “one photo two ways” examples are from my garden, but that absolutely doesn’t mean that things like composition, focus and subject aren’t important. I find myself scrolling through tons of images just to post to my personal pages (it’s a bit of an obsession).
Focus, composition, and subject have a flirtation with each other, and like in most skillsets you have to know the rules before you can “break them in a good way”. With that being said, there are so many more considerations to be made, but we needed a jumping off point, and if you can keep these things in mind when photographing for your online presence, you will be off to a great start..
Much like setting an intention for your day (“Today I will work towards my dream.”), setting an intention is a big consideration in photography. You must know what you want your photograph to portray, and how you want the viewer to interpret it and finally interact with it. More to come on “intentional content” in a future post.
This is the easiest one! But it is often missed, so I want to point out that focus is sort of two fold here. First, make sure that you photograph is in focus. Quality is important, set up good light, avoid the flash if you can, and make sure your colors are intentional.
Second, the more loose concept of focus like what I show below, these images are nearly the same, except in one I focused my lens on the cantaloupe coneflower, and in the other the canary Asiatic lily in the background.
Composition is not only how your subject(s) interact with other elements within the frame of the image but also how the contents interact with the frame itself. How does your image sit within the confines of its box? Do you have things awkwardly bumping up against edges? Are the tops (or bottoms) of things awkwardly cut off?
Composition is directly impacted by your intention, there are times things are intentionally cropped to show detail, and there are times where cropping looks unintentional. Your intention and making that known through the photographic choices you make is the ultimate goal.
A decision has to be made about what you are photographing. Wait what? Yes, I said it, it seems silly to say “you have to decide what you are going to photograph.” But it needs to be said. Are you photographing “a hydrangea bush” or a “hydrangea bloom”?
So in terms of your business it may be:
1) Are you photographing a shirt design?
2) Are you photographing a new collection?
3) Are you photographing a total look?
This again goes back to your intention, what are you selling with your image?
In the first image of my hydrangea my selling point might be “Large broad-leafed hydrangea, multitude of stunning white blooms” but in the second, my language might sound like “individual blooms are white clusters of elegant five leafed bloomettes”.
*”bloomettes” is not a technical term, it may not even be a word, not meant to be educational information about hydrangeas.
These blooms are in the same garden, same two plants, two different subjects.
This is the fun part for me, taking images and putting them to work! You don’t always have to “mark” your images, but I suggest it! When you are posting on social media, make your logo into a “sticker” and pop it on every image! That way no matter where it goes (outside of someone intentionally editing it) your brand goes with it!
Set your intention and watch your edges. I appreciate you all for stopping by!
I hope this finds you well & happy and leaves you inspired.
Original Challenge hereLens-Artists Challenge #154 – One Photo Two Ways