“Do people on social media really care what my posts look like?”
There is only one answer to that question – YES!
Not only do the people on social media care what your content looks like, but so do the “algorithms”.
With that being said, at Scissortail Social we don’t focus on the algorithms, and “beating them”. We focus on creating great content people will interact with, therefore the algorithms can be left to do their job, move content around and make it more visible to those people (and their similar demographic) who interact with it.
Ok, enough about the programming behind social media, lets talk about content that people are drawn to!
We know creating content is time consuming and that you may not have the time or the tools to create “your vision” online right now. But, posting pictures of business cards or menus online is not the way to go (Sorry, not sorry). They are hard to read and generally not very good quality.
What should I do?
We would love for you to contact us so we can help you! But, if you aren’t ready to take on your social media content with us just yet, we do have some helpful hints that you can do today!
- Use a different file.
Instead of taking a picture of your business card or menu, use the file that was used to order it and “save as” a JPG or PNG (even a screenshot will work in a pinch, Snipping Tool can be your friend!) Then upload to social media. Most print files will be high enough quality for social media.
- Make Quick Content
Instead of a picture of your “full menu”, take pictures of specific items and post them with a quick description and price. This can apply to other goods and services as well. More on “photography that POPS” in a future post.
- Make Sure your Profile is Up to Date
Most profiles have a place for “contact” information and websites, even services and products, utilize those sections to provide information about your business. Make sure your profile has everything your customers need to see.
Those three steps will make a big difference in your social media presence. These days, if done correctly, you don’t even really need a website, properly managed social media in many cases is enough.
I hope this finds you well & happy and leaves you inspired.
Let’s talk soon!