Scissortail Social can help you develop a strong library of scalable content so no matter the media you have something that will beautifully represent your vision. Before we get into strategy let’s talk about “content”.
“Content” is defined in a few different ways, but I like this definition as it applies to marketing and design (since we aren’t talking about the contents of the refrigerator):
“Something that is to be expressed through some medium, as speech, writing, or any of various arts.” (Thank you, dictionary.com)
Our “mediums” would probably fall in the “various arts” categories, but we never liked being “in a box” in the first place!
There are a few basic things that we can help you with that will make a huge difference in your presentation online (and in print).
First, always always always make sure you have a high quality and versatile logo. If you already have a logo you LOVE, that’s awesome! But now the hard question, does your logo love you?
Here’s a quick “logo check”.
Do you see any of these common issues with your logo?
- Is the logo Pixelated?
- The colors just don’t look right?
- Do you only have one “logo” file?
- Does your logo change drastically across platforms?
- Do you have just one logo layout?
- If someone asks you to send them your “logo” – do you send a scan of a business card?
If you answered “yes” to any of these questions it is likely we should take a look at your logo together and come up with a plan to create some high quality files and variations of your logo. We can define fonts and colors and make sure you have a logo appropriate for every medium that will look GREAT!
I keep saying things like “variations” and “scalable” – you may be asking, how does that come into play here? Variations of a logo are designed to be able to represent your brand in a variety of ways, having options allows you to choose what best fits the size and medium you are going to be putting your logo on.
For example, let’s use our logo! These are three different variations of the Scissortail Social logo, each one has applications that they would be appropriate for depending on the size and application of the logo.
The first one I may embroider on hats or use for social media profile images. It lacks the company name, but that’s OK! With its applications it doesn’t need those elements.
While the second would not embroider well, but it would make a great window decal or back of a screen-printed shirt. Too much detail for small things, but “scales” up! Heck, it would even be a cool billboard! Talk about scale, T-shirt to Billboard.
Then the last, it’s applications would be far and wide, if I were to place an ad in a newspaper or wanted to sponsor an event and the organizer needed a logo, this would be THE ONE!
I hope this post finds you well and happy, and I hope it leaves you inspired.
Let’s talk soon!